6 Reasons To Use Video in Your Training

We are passionate about video, especially passionate when it comes to video and training. Here are six reasons your company should be leveraging video in training.

1.  Video is awesome

Most people are held back not by their innate ability, but by their mindset. They think intelligence is fixed, but it isn’t. Your brain is like a muscle. The more you use it and struggle, the more it grows. New research shows we can take control of our ability to learn. We can all become better learners. We just need to build our brains in the right way.
— KhanAcademy.org

Which one do you prefer, the video or the quote? Chances are, even though it took a little longer to watch the video,  you prefer it over reading those 7 sentences. See? Video is awesome.

2.  Video is chunkable

Video is really easy to break into small, digestible chunks, and the research shows…smaller chunks of appropriately organized content are more likely to stick!

3.  Video is on demand

We live in the age of Google! If we want to know something now, we simply Google it. If you have an in-person class, the trainer will often try to maximize classroom time by filling the entire day with instruction (that’s what they are paid to do after all). You may be thinking, isn’t 8 hours of focused instruction better than 5 minutes here, 2 minutes there? Well, not necessarily. What happens when you get bored? What happens when an email pops up that you have to answer? What happens if you miss something critical and there isn’t time to go back. Video offers you the convenience of on demand learning.  Real time, when you want and need it.

So there you go, Phil! Go get on that boring call. We’ll stop class for everyone and be waiting for you when you get back. 
— said no one ever

4.  Video is relevant

We live in the age of YouTube. Videos of cats have millions of views and the Khan Academy has literally millions of students that watch video lessons on a daily basis. Your learners are watching video, why not leverage that for your organization?

5.  Video is engaging

Go back to point #1 for a second. The video did a much better job (in my opinion) of relaying pretty much the same message as the sentences before it. I worked for a company that had thousands upon thousands of video views every day. In fact, engagement on web pages with video far surpasses web pages that don’t have video.

Video will keep your learners engaged with all types of information.

6.  Video is scalable

Imagine your company has East Coast and West Coast offices, or perhaps you have a Hong Kong office. As your company grows, you will need to train more and more employees. Paying a video production company or your very own in-house video specialist is significantly cheaper than paying 2 or 3 or hundreds (I have seen it!) of trainers traveling the country or the globe. A well-made video from a company could cost a few thousand dollars. Are you paying hundreds of trainers just a few thousand dollars? Highly unlikely. Video can be shown to 1 employee or thousands, so it is infinitely scalable to your audience in a way that is financially smart.

So there you have it - if you aren’t using video in training yet then I highly encourage you to take another look at this chunkable, on demand, relevant, engaging, and scalable (oh, and awesome) solution for you company. If you need help, feel free to drop us a line.